We invited Matthew McCarthy, former CEO of Ben & Jerry's, to share with us his vision for how to lead a purpose-driven business. The result was an open and stimulating conversation with our president, Sergi Ferrer-Salat, and our CEO, Mario Rovirosa, about the real role of purpose in the business context.
A space for shared reflection that reinforces a key idea: purpose is not a statement, but a way of doing.
